Now that we've thought about how humans interact with data, let's discuss it in the context of business functions. Certain types of data consumption activities make more sense for some professionals than for others.
Produce/Investigate
I believe that investigation is best suited to trained knowledge workers where they are available, especially if the business is large. Obviously, if the business is a startup there may be little or no need for investigation, since the owner is knee-deep in the business on a daily basis. The tricky spot is where the business is small, but not so small that the owner can have detailed knowledge of all business activities on a daily basis. Then, the owner or top manager may have no other choice than to roll up her sleeves if she really wants insight into the data.
Since production of data outside the Capture or Process stages of the BI data life-cycle is so closely tied to investigation (as discussed in an earlier article), it only makes sense for these two activities to be performed together.
Review
Passive consumption of static data is best suited for the corporate board of directors (where applicable), executive management, or the public.
Monitor
Monitoring is best suited for line managers and executives (as long as the presentation is not too detailed).
Extrapolate
Extrapolation is definitely a specialized knowledge worker activity, because it usually requires knowledge of concepts such as statistical modeling.
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